Meet Abbie Smallwood: The Innovator Behind M&S' Outrageously Chocolatey Custard Creams

Abbie Smallwood isn't just a Product Developer at M&S; she's the creative mind behind our latest sensation—the Outrageously Chocolatey Custard Creams. This innovative (and delicious!) biscuit swiftly became M&S' top-selling line just two weeks post-launch.

Product Developer Abbie with giant biscuit box CROPPED.JPG

Share this story

More Stories

  • #Support Functions 
  • #Career Development

Driving Sustainable Growth in International at M&S

Lead Sustainability Manager, Chris Pope, shares his experience on life at M&S and the role he's playing to build a sustainable International business. 

  • #Support Functions 
  • #Career Development

Building a career in International: Aaron So

Head of Franchise, Aaron So, shares his experience on life at M&S and the role he's playing in helping to build the International business. 

  • #Support Functions 
  • #Career Development

Shaping an Insight-Led International Business: Maisie Ainsworth

Maisie Ainsworth, Customer Insights Manager at M&S, talks about her experience being part of our International team, and shares insight into one of our fastest growing parts of the business. 

Follow us on Instagram

Skip to social feed