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Social Media Manager - M&S Food

Job ID 4430M Location Paddington Category Marketing Salary Competitive + Benefits Hours Closing date June 23rd 2021, 11:55 PM

Job Description:

M&S Food is changing, and fast! We are undergoing one of the biggest transformations in retailing today to build a bigger, better, fresher food business.

From Percy Pig to the freshest M&S Select Farms produce, we grow, source, and develop our own products to give our customers family-ready food that's unbeatable on flavour and innovation.

We need motivated people who are ready to bring their whole self to work and give it their all in a fast-paced team committed to being the best. After all, this is not just food… This is M&S Food.

We’re on a mission to talk to as many people as possible about our truly exciting food content in the most engaging ways we can imagine. From launching a bespoke social-first celeb tasting panel to trending worldwide with Santa’s Yumnut and driving millions of views through Percy Pig videos on Tik Tok, we’re looking for an experienced Social Media Manager to pave the way for us across our social channels.

This is not just any job, this is a job working in the team that produces all the creative content for M&S Food!

You will have experience managing content and reporting across a variety of social channels, and able to put the role of social within a campaign in-line with other channels above and below the line and define its unique role and KPIs. We need an innovator who can instinctively see an opportunity for content and campaigns to shine through the distinctive social lens, and who isn’t afraid to challenge and suggest the unexpected when handed a traditional cutdown or a fixed content plan or budget.

You'll be quick thinking and bursting with market-leading, ground-breaking, social-first ideas and have the technical knowledge and creative skills to implement them end-to-end, from creative brief to post implementation review (PIR). Reporting into and working with our Head of Food Content and alongside our Performance Marketing Manager, you will manage an Assistant Social Manager and juggle a packed social calendar in a fast-paced environment where ideas and briefs can change daily.

You’ll need to be able to react to last-minute business priorities in a high pressure environment and not be afraid to get stuck into the system and help the team out in scheduling/uploading content.

Adept at managing multiple stakeholders, external agencies and used to working across all social platforms and utilising reporting and customer engagement tools and programmes, being the gatekeeper of social content on a day-to-day basis, but always keeping an eye on the long term strategy and using evidence-based, data driven findings to shape the future of content production.

You will help create a social-first culture within M&S Food, constantly pushing the unique social point of view (POV) while keeping the social audience for each channel at the heart of every activation. This will involve, but will not be limited to, knowledge sharing within the marketing department; masterclasses and learning sessions; championing the installation of new tools, partnerships and techniques; robust performance reviews (channel, campaign, competitors).

Acting as the liaison with broader business teams including the Clothing & Home social team, online team, PR team, and corporate comms team, you’ll ensure alignment between shared channels, maintain effective communication and skill sharing across both teams.

Key skills/preferred experience:

  • Forward thinking and dynamic, capable of making big changes and leading a team
  • Commercially minded, with an understanding of how content and commercial operations overlap
  • Experienced in leading excellent social media campaigns and content creation
  • Able to deliver results in managing fan growth and earned reach
  • Understanding of social media analytics tools
  • Ability to create and implement strategy
  • Ability to manage agency and supplier relationships
  • Ability to interpret and analyse data to advise and improve content production, digital journeys and trade

M&S is ready to push boundaries to lead the industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk smart/flexible working. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you consider yourself to have a disability or learning difficulty which means you are unable to complete the application process online, please get in touch either by phone on 0345 300 3725 or by email so we can make alternative arrangements for you.

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