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Senior Insight Analyst (Targeting CRM )

Job ID 3270M Location Paddington Category Analytics & Data Science Salary Competitive + Benefits Hours Closing date February 14th 2021, 11:55 PM

Job Description:

M&S Food is changing, and fast! We are undergoing one of the biggest transformations in retailing today to build a bigger, better, fresher food business.

As Senior Insight Analyst your role will be to ensure that the Loyalty team drive profitable Food sales through the planning and ongoing development of CRM personalised offers campaigns.

Key accountabilities and measures

  • Ensure that the Loyalty team drive profitable Food sales through the use of targeted Sparks offers:Work closely with Campaign Managers to design, plan and enable the delivery of personalised offers campaigns to meet defined business objectives
    • Inform the range and design of Food offers by analysing customer behaviour
    • Understand and optimise the performance of offers, customer reach and the offer mix
    • Develop and maintain a library of offer performance to inform the learning cycle
    • Lead the strategic evaluation of Sparks Food offers to inform the offer planning process and identify opportunities
  • Work collaboratively with teams across the business to develop scalable targeting and personalisation capabilities
  • Support the development of offers aligned to category trading plans

Key skills/preferred experience

  • Expert at using statistical and coding software (e.g. SQL, Python), and mining large and complex data sources
  • Experience in using CRM to engage customers and drive profitable sales
  • Degree level or higher education, preferably in a numerate subject, while other disciplines are welcome with experience
  • Commercial understanding of the Grocery business and consumer behaviour
  • Able to shape stakeholder decision making, by creating meaningful and actionable insights from analysis
  • Excellent interpersonal skills: ability to network across teams and influence at all levels
  • Strong verbal and written communication skills, with the ability to clearly communicate insights and recommendations
  • Strong organisation skills with the ability to manage simultaneous projects
  • A self-starter who is naturally inquisitive, with strong ‘can-do’ motivation
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  • Analytics & Data Science, Paddington, England, United KingdomRemove