Social Media Lead - Menswear

Every day we engage with our customers through inspiring, impactful marketing. From show-stopping, above-the-line campaigns to the simplest POS designs in store, every step of the customer journey is crafted by our standout teams to build the very best experience, at every touchpoint. We explore the data and learn from our successes – constantly driving our Clothing & Home category to be the market leader. And we’re just getting started. There’s no better time to join our team as we continue to elevate our style, break boundaries and take the M&S brand to the next level.

We’re looking for a dynamic and experienced Visual Lead - Menswear to lead the social strategy and execution for Menswear at Marks & Spencer. This is a unique and new opportunity to shape the voice of M&S Menswear across social platforms and bring our brand to life with bold, creative, and trend-driven content, across Instagram as well as Facebook, Tik Tok and Youtube.

What’s in it for you

Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

• After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.

• Competitive holiday entitlement with the potential to buy extra holiday days!

• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.

• A generous Defined Contribution Pension Scheme and Life Assurance.

• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.

• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.

• Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.

• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.

• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

To stay close to customers, we expect our support teams to come into the office at least 3 three days a week. We think that learning comes from working alongside each other, and that spending time with our teams makes us more creative and connected. It also means we can solve problems as soon as they arise, build trust, and get closer to our colleagues.

What you’ll do

You will lead the creation and curation of menswear content, work closely with our in-house creative teams, manage influencer and ambassador partnerships, and oversee the launch of a dedicated menswear social channel. This role requires someone with a sharp eye for fashion—particularly menswear—strong editorial instincts, and an understanding of what engages audiences across platforms.

Your key accountabilities will include…

• Content Creation & Curation. Develop and execute a menswear-specific social content strategy in line with the broader M&S brand and marketing objectives. Collaborate with our creative team to produce platform-specific content. Edit, write, and oversee the creation of all menswear social content, ensuring high quality, relevancy, and alignment with tone of voice.
• Channel & Campaign Management. Launch and manage a new dedicated menswear social media account. Monitor performance and optimise content based on engagement, reach, and platform best practices.
• Influencer & Ambassador Partnerships. Identify, brief, and manage relationships with fashion influencers and brand ambassadors who align with our menswear positioning. Oversee content delivery, contract negotiation, and performance reporting.
• Shoot Support & Production. Attend and contribute to creative shoots for social-first menswear content. Ensure the production of assets fit for platform and aligned with campaign objectives.
• Events & Activations. Lead planning and execution of menswear-focused events and brand activations across digital and in-person touchpoints.
• Stakeholder & Team Collaboration. Work cross-functionally with buying, merchandising, creative, PR, digital, and e-commerce teams. Line manage an Assistant Social Media Manager, providing guidance, support, and development opportunities.

Who you are
Your skills and experience will include…

• Proven experience in a similar level role (Lead/Senior Manager) within a fashion, lifestyle, or retail brand—menswear experience essential.
• A strong creative background with experience briefing, producing, and editing social-first content.
• Experience launching and growing social media accounts, with a deep understanding of content formats and platform-specific best practices (especially Instagram and TikTok).
• Demonstrated success in influencer marketing and brand collaborations.
• A leader and team player with exceptional project management and organisational skills.
• Excellent attention to detail and ability to work under pressure in a fast-paced environment.
• Up-to-date with fashion, pop culture, and social media trends, with a passion for storytelling and brand building.

Everyone’s welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more
conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting
opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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