Online & Editorial Imagery Lead (Creative Lead)

Team
Fashion, Home & Beauty
Store
London Support Office
Location
London, Greater London
Position type
Full Time
Contract type
Permanent
Salary
Competitive + Benefits
Closing date: 8th September 2026
Apply now

How We Hire

Everyone is welcome at M&S. No exceptions. It’s your background, abilities and differences that make you, uniquely you. And when you’re part of M&S, that individuality has the potential to make waves.

About the role

This section tells you all you need to know about the position and its responsibilities, outlining everything we hope to see in a successful candidate.

All the details

What's in it for you?

Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.

Here are just a few of the benefits that make working here even more rewarding:

· 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation

· Competitive holiday allowance with the option to buy more

· Discretionary bonus schemes linked to your performance and ours

· Strong pension and life assurance to help plan for the future

· Tailored induction and training to support your development from day one

· Exclusive perks and savings through our M&S Choices portal

· Market-leading family policies, including parental, adoption and neonatal leave

· 24/7 wellbeing support, including virtual GP access and mental health services

· One paid volunteer day a year to support a cause that matters to you

What you'll do

Lead the direction of our online imagery, responsible for shaping and establishing the brand’s vision online, leading the in-house .com creative team, along with external suppliers, to create and deliver multi-platform, multi-channel imagery that meets the global business objectives.

  • Develop, lead and execute the creative strategies across clothing & home ecommerce imagery. Identifying opportunities to utilise and maximise ROI of all assets.
  • Ensure consistency of the brand creative set by the global head of creative, while working collaboratively with all stakeholders/BU to develop a distinctive and compelling visual brand world to drive revenue and inspirational customer journey on site.
  • Utilise data and insights to influence ideation, ensuring creative projects meet commercial goals.
  • Develop and maintain relationships with external agencies, continuously building our creative network of all creative teams (including suppliers and art buying approval).
  • Approval of all talent – from art directors to photographers, HMU and model cast. Manage model booker / casting agent and on-site creative lead.
  • Support the global brand strategy and improve our positioning in the market as a brand with value and trust at its core, including raising perception of style (subtle stylist objectives), through the generation of ideas that are relevant to the target market.
  • Foster a culture of innovation in all places of creative work from concept through to production online.
  • Lead and deliver high-quality people activity within the team to support a high-performance culture – nurture and develop talent, encouraging an innovative and dynamic work environment.
  • Work closely with third-party brands to ensure they meet creative brand guidelines.
  • Work with the head of photography and head of creative to establish what the future of the studio could look like (reporting line to be determined)
  • Be the creative brand guardian for online and editorial imagery, ensuring a distinctive and consistent visual direction across all customer touchpoints.
  • Set the direction and tone creatively for ecommerce and editorial imagery, working closely with BUs on the vision, and manage a team of art directors to support in the execution of that vision.
  • Set the overall creative direction for how online and editorial imagery is executed across digital channels and customer journeys.

Who you are

  • The ability to take a brief and concept from start to completion, and guide those on your team to do the same, executing and delegating as needed.
  • Significant executional experience within fashion and lifestyle campaigns.
  • Proven shoot experience with a range of photographers and third-party talent to deliver beautiful articulations of creative ideas.
  • A strong art-directional eye, exceptional instinctive taste
  • Good communication skills (the ability to compellingly and clearly communicate ideas, whether visually, written or verbally).
  • Organised with extreme attention to detail with the ability to juggle multiple projects and prioritise
  • Collaborative, a natural problem solver - always providing solutions
  • Proficient in Adobe Photoshop, Illustrator and Indesign. Knowledge of XD, and After Effects are a bonus.
  • Naturally curious and on top of cultural, design and interior trends.


Everyone's Welcome

We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

#LI-CA1

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Kadeem Assistant Merchandiser
Adam Junior Merchandiser

I am fascinated by fashion trends but for me it really makes sense when I see the sales figures on screen. When I’m able to paint the picture with percentages, we can be more innovative as a team.

Kadeem (He / Him) | Assistant Merchandiser Read full story

Merchandising is all about getting the right stock, in the right place, in the right quantities, to drive up profit. So I like getting out to stores, seeing the products on display and hearing what customers are saying. That helps me to seize the moment and capitalise on current opportunities to go way beyond forecast.

Adam (He / Him) | Junior Merchandiser Read full story

Benefits

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Colleague Networks

We want you to feel supported, no matter what.

Menopause Network

Initiating and encouraging open conversations about menopause by offering support and sharing experiences.

Cancer Network

Fostering a supportive and inclusive workplace culture, addressing stigma, providing guidance and raising awareness to empower and assist colleagues affected by cancer.

Forces Community Network

Supporting colleagues connected to the Armed Forces, aiding their transition to civilian life, and ensuring that they thrive in the workplace.

Family & Carers Network

A support network for parents and carers, offering a space for colleagues to share experiences, exchange ideas, and access useful resources.

LGBTQ+ Network

Proactively representing LGBTQ+ issues and opportunities to deliver a truly inclusive place to work and shop for our colleagues and customers.

Health and Wellbeing Network

Providing a safe space for colleagues with all types of health conditions or disabilities and supporting with business initiatives to ensure our stores are truly accessible for our customers.

Gender Equality Network

Addressing gender-related challenges, raising awareness, and driving action to ensure equal opportunities for all.

Culture and Heritage Network

Raising awareness of various religions and cultures through events and comms, to educate others and better represent our M&S colleagues and customers.

How to Apply

Here’s what to expect at each stage of the application process. This can change depending on the role you’ve applied to. If you need any reasonable adjustments made at any stage, let us know and we can help.

Send us your application

Fill in our short application form and hit submit.

Online assessment

We’ll invite you to take part in an online assessment. This could be before or after your interview.

Interview

We'll invite you to join us for an interview. This could be remote or in person. Here, we'll ask you some role based technical questions and examine the behaviours we're looking for. 

Decision

After we’ve decided, we’ll be in touch. If you’ve been successful, we’ll officially invite you to join the team and let you know the next steps.

Online & Editorial Imagery Lead (Creative Lead)

Team
Fashion, Home & Beauty
Store
London Support Office
Location
London, Greater London
Position type
Full Time
Contract type
Permanent
Salary
Competitive + Benefits
Closing date: 8th September 2026
Reference: 126340