SEO Content Assistant Manager
- Team
- Digital & Tech
- Store
- London Support Office
- Location
- London, Greater London
- Contract type
- Permanent
- Position type
- Full Time
- Salary
- Competitive + Benefits
- Closing date: 27th April 2026
How We Hire
Everyone is welcome at M&S. No exceptions. It’s your background, abilities and differences that make you, uniquely you. And when you’re part of M&S, that individuality has the potential to make waves.
About the role
This section tells you all you need to know about the position and its responsibilities, outlining everything we hope to see in a successful candidate.
All the details
What's in it for you
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.Here are just a few of the benefits that make working here even more rewarding:- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
What you'll do
The role of SEO Content Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.
- Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance
- Conduct editorial planning, brief creation, and gap analysis; recommended evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs
- Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies
- Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making
- Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches
- Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation
- Provide SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies
- Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives
- Contribute to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied
- Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.
Who you are
- Demonstrable experience working within SEO teams or agencies
- Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on-page factors that influence organic visibility
- Good understanding of ecommerce page types and how each can be optimised for SEO
- Strong organisational skills, with the ability to manage multiple projects and large-scale content and data sets
- Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar
- Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders
- Data-driven approach; able to support recommendations with insight and monitor performance impact
- Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly
- Desirable: Understanding of how content influences consumer behaviour and engagement
- Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance
Everyone's Welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Meet the Team
Being an in-person business
We're at our best when we're close to customers, and for many of us at M&S, that means working in store every day.
To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected. It also means we can solve problems as soon as they arise, learn and grow as a team, build trust, and get closer to our colleagues.
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Make Your Mark
Upcoming projects
Take part in our M&S Digital & Tech team days. Grow your digital and data skills through our BEAM Academy. Or challenge yourself at one of our business-wide hackathons. We also partner with Women in Data, Databricks and Cajigo to increase opportunities for women in digital and data.
Opportunities to be heard
Your voice and your ideas matter here. Our 8 colleague networks are places to find support, listen to each other and encourage debate. You can pitch ideas ‘Straight to Stuart’, our CEO, or get involved in our BIG (Business involvement Group).
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Benefits
How to Apply
Here’s what to expect at each stage of the application process. This can change depending on the role you’ve applied to. If you need any reasonable adjustments made at any stage, let us know and we can help.
Send us your application
Fill in our short application form and hit submit.
Online assessment
Depending on the role you are applying for, you may be invited to do an assessment. Your Talent Acquisition Partner will guide and inform you along the way.
Interview
We'll invite you to join us for an interview. This could be remote or in person. Here, we'll ask you some role based technical questions and examine the behaviours we're looking for.
Decision
After we’ve made our decision, we’ll be in touch. If you’ve been successful, we’ll officially invite you to join the team and let you know the next steps.
SEO Content Assistant Manager
- Team
- Digital & Tech
- Store
- London Support Office
- Location
- London, Greater London
- Contract type
- Permanent
- Position type
- Full Time
- Salary
- Competitive + Benefits
- Closing date: 27th April 2026
- Reference: 117187