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Head of M&S Bank Marketing

Job ID 23448 Closing Date 27/01/2022 15:57 Location London Contract Full time Hours 40 Contract Type Regular Salary and Benefits £Competitive + Benefits

In a time where we are looking to drive continuous value for our customers across our financial products, we are looking for Head of Marketing to both lead and run our campaign initiatives.

Job purpose

You’ll craft the marketing strategy and campaigns for initiatives that deliver value for M&S cross functionally – including our Sparks program in addition to a wide range of Financial Services and Payments, Gift Cards and M&S Energy.

You’ll be part of a leadership team that has an ambitious plan to radically transform services at M&S and has set bold targets to deliver significant customer growth and income for the business. This role will have exposure to influence an engaged partnership team at the most senior levels.

Key accountabilities & responsibilities
  • Drafts annual marketing plan to achieve performance metrics in partnership with commercial leaders for Credit, Energy and Gift Cards (B2B and Retail)
  • Sets and agrees budgets with finance partners and commercial product leaders
  • Member of M&S Bank Operating Committee and M&S Energy Exec Committee – formal partnership management governance
  • Creates compelling Loyalty communications to keep Credit Cardholders engaged – including quarterly reward mailings, bonus offers etc.
  • Ensures all campaigns and communications meet partner regulatory approval standards and internal compliance process
  • Tests new propositions and uses customer insights and business data resources to build marketing strategies
  • Creatively innovates different solutions to work towards driving the overall strategy
  • Collaborates with Bank & Energy partners to deliver Product launches and campaigns across all business assets
  • Successfully communicates with the Bank team and Central Marketing team to gain agreement and focus on joint delivery
  • Effectively works with the Retail teams to drive forward M&S Bank & Services products
Key Experience
  • Highly skilled at relationship building and influencing key collaborators at senior levels
  • Experience of building and developing a successful team. Manage and influence diverse and remote teams
  • Experience handling multi-million-pound budgets
  • Digital marketing and CRM expert
  • Experience running traditional media activity
  • Experience delivering leading measurement and attribution approaches
  • Shown ability to run a team in a matrix environment
  • Critical Thinking
  • Competitor aware
  • Innovative and inquisitive
  • High level of commerciality
  • Analytical approach
  • Influencing skills: to secure budgets, development prioritisation, industry support
  • Entrepreneurial approach to ensure you are at the forefront of market trends, new innovations, and latest thinking on marketing techniques, continually challenging agencies, your team, and the business to be first to market
  • Flexible working approach, with a balance of being in the office and working from home
  • 33 days holiday (including bank holidays) + 1 celebration day
  • 20% discount on M&S products
  • A range of wellbeing support (including free counselling and a virtual GP for you and immediate family)
  • 25% off gym memberships, access to online fitness classes and discounts for complementary health services, such as nutrition and lifestyle coaching

M&S is ready to push boundaries to lead the industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you consider yourself to have a disability or learning difficulty which means you are unable to complete the application process online, please get in touch either by phone on 0345 300 3725 or by email so we can make alternative arrangements for you.


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